SetterFi Privacy Policy

Effective date: September 16, 2026 Last updated: September 24, 2026

SetterFi is operated by Legacy Strong LLC, 401 E Las Olas Blvd, Fort Lauderdale, FL ("SetterFi", "we", "us"). This policy explains what information we collect, how we use it, who we share it with, and the choices you have.

SetterFi is a software platform used by credit and business-funding coaches ("Coaches") to respond to messages from prospective clients ("Leads") on Instagram, Facebook Messenger, WhatsApp and SMS, qualify those prospects, and book calls. This policy covers both Coaches who subscribe to SetterFi and Leads who message a Coach's business through a channel connected to SetterFi.

1. Information we collect

From Coaches

• Account details: name, business name, email address, phone number, password (stored hashed).
• Billing details: handled by Stripe. We store your subscription status, plan and invoice history. We do not store full card numbers.
• Business configuration: your programme name, pricing, qualification criteria, brand voice settings and follow-up preferences.
• Connected accounts: when you connect Instagram, Facebook, WhatsApp, SMS or Google Calendar, we store the access tokens needed to operate those connections on your behalf. Tokens are encrypted at rest.
• Usage data: pages visited, actions taken, device and browser type, IP address, and timestamps.

From Leads

• Messages you send to a Coach's connected Instagram, Facebook, WhatsApp or SMS channel, and the replies sent back.
• Your platform identifiers for that channel (for example an Instagram-scoped user ID or a phone number), and your display name and profile picture where the platform provides them. SetterFi stores a copy of that profile picture so the Coach can see it in their inbox, refreshes it periodically, and deletes it together with your Lead record.
• Information you share in conversation, which may include your name, contact details, funding goals, approximate credit range, monthly revenue, business type and timeline. This is used only to determine whether you fit the Coach's programme and to book a call.
• Booking details if you schedule a call: your name, email address, phone number and the appointment time.
• Where a Coach runs advertising, the ad or campaign that led you to message, so the Coach can measure which advertising works.

From Affiliates

• Name, email address, payout details and referral activity.

2. How we use information

• To operate the service: receive and reply to messages, qualify Leads against the Coach's criteria, book appointments, and show Coaches their conversations and results.
• To generate replies: message content is sent to a third-party AI model provider to produce a response. Replies are constrained to the Coach's approved knowledge and pricing. AI providers we use are contractually prohibited from training on this data.
• To send notifications: booking confirmations, reminders and follow-ups to Leads; alerts and account notices to Coaches.
• To bill Coaches and pay Affiliates.
• To measure advertising: where a Coach uses Meta advertising, we may send conversion events (such as "lead qualified" or "call booked") to Meta so the Coach can measure ad performance. These events use hashed identifiers.
• To keep the service secure, prevent abuse, and comply with law.

3. Automated messaging

Leads interact with an AI assistant operating on behalf of the Coach. The assistant identifies itself as automated when asked. A Lead can request a human at any time and the conversation is handed to the Coach.

4. Who we share information with

We share information only as needed to run the service:

• Meta Platforms (Instagram, Facebook Messenger, WhatsApp) to send and receive messages on connected channels.
• SMS carriers and our messaging provider to send and receive text messages.
• Google, if a Coach connects Google Calendar, to read availability and create appointments.
• AI model providers to generate replies.
• Stripe for payments.
• Supabase and Vercel for hosting and data storage.
• Email delivery providers for transactional email.
• The Coach whose channel you messaged, who can see your conversation and details.
• Law enforcement or regulators where required by law.

We do not sell personal information.

5. Google user data

If a Coach connects Google Calendar, we request only the scopes needed to read their availability and to create, update and cancel the appointments the assistant books. We use that access for nothing else.

SetterFi's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

Specifically: we do not use Google Calendar data to serve advertising, we do not sell it, we do not transfer it to others except as needed to provide the service or where the law requires, and no human reads it except where a Coach asks us to for support, where the law requires it, or for security. A Coach can disconnect Google Calendar at any time from inside SetterFi, which deletes the stored token immediately.

6. Data retention

• Conversations and Lead records are kept while the Coach's account is active and for 90 days after it closes, then deleted.
• Coach account records are kept for as long as the account exists and for as long as required for tax and accounting purposes after closure.
• Connected-account tokens are deleted immediately when a channel is disconnected or an account is closed.
• Backups are retained for up to 30 days.

7. Your choices and rights

• Leads: you can stop messaging at any time. Reply STOP to any SMS to opt out of texts. You can ask the Coach or us to delete your conversation and details; see our Data Deletion page at https://www.setterfi.com/data-deletion.
• Coaches: you can edit your details, disconnect channels, and close your account from within SetterFi. Closing your account deletes your data as described above.
• Depending on where you live, you may have rights to access, correct, delete or export your personal information, or to object to certain processing. Email us at support@livelegacystrong.com and we will respond within 30 days.
• California residents: we do not sell personal information and have not done so in the preceding 12 months. You may request the categories of information we hold about you.

8. Security

Data is encrypted in transit and at rest. Access tokens and credentials are stored using envelope encryption. Access to production data is limited to staff who need it and is logged. No system is perfectly secure; if we become aware of a breach affecting your information we will notify you as required by law.

9. Children

SetterFi is not directed at anyone under 18 and we do not knowingly collect information from minors. If you believe a minor has provided information, contact us and we will delete it.

10. International transfers

We are based in the United States. If you message us from outside the US, your information is processed in the US.

11. Changes

We will post changes here and update the date above. Material changes will be notified to Coaches by email.

12. Contact

Legacy Strong LLC 401 E Las Olas Blvd, Fort Lauderdale, FL support@livelegacystrong.com